[Harvard University- Lecture]Fostering Trust as a Precursor to Entrepreneurial Interventions in Emerging Markets 构建信任作为新兴市场的创业干预先导

Prof. Tarun Khanna gave lecture about trust as a Precursor to Entrepreneurial Interventions in Emerging Markets on Dec.4, 2018 at Harvard University Tozzer Library.

Tarun Khanna教授于2018年12月4日在哈佛大学Tozzer图书馆作了信任作为创业干预先导的报告。

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Professor discussed his recent work on the role of Trust in creating market solutions for developing countries. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal system, and credible regulatory bodies–and even unofficial but respected sources of information such as Yelp and Consumer Reports [1].

教授讨论了他最近关于信任在为发展中国家创造市场解决方案中的作用。 创业企业往往在发展中国家失败,因为缺乏在发达国家看来一些理所当然的东西:信任。 几个世纪以来,发达国家建立了海关和机构,如可执行的合同、公正的法律体系和可靠的监管机构 – 甚至是非官方但受尊重的信息来源,如Yelp和消费者报告。

 

This is not the case in the developing world. But professor shows that rather than become casualties of mistrust, smart entrepreneurs can adopt the mindset that, like it or not, it’s up to them to weave their own independent web of trust–with their employees, their partners, their clients, their customers, and society as a whole. This can be challenging, and it requires innovative approaches in places where the level of societal mistrust is so high that an official certification of quality simply arouses suspicion–and lowers sales! Using vivid examples from Brazil, China, India, Mexico, and elsewhere, Khanna’s stories show how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale.

发展中国家并非如此。 但教授认为,聪明的企业家可以独立与员工,合作伙伴,客户,客户一起编织自己的信任网络。这可能具有挑战性,并且在社会不信任程度如此之高的地方需要创新方法,以至于官方的质量认证只会引起怀疑 – 并降低销售额。教授通过故事展示了企业家如何在现有习俗和实践的基础上发展,而不是试图反对他们。他强调了新技术可以发挥的作用,并解释了企业家如何在国家和地方政府中找到可靠的合作伙伴,以创造大规模的影响力。

 

Professor took an example of narayana health to show how to create the conditions to create. Narayana Health is a chain of multi-speciality hospitals, heart centres, and primary care facilities with its headquarters in, Bengaluru, India [2]. In addition to offering services at its own facilities, Narayana Health has one of the world’s largest telemedicine networks, connecting 800 centres globally. They made a success by building their own trust network.

教授通过Narayana Health的例子详细讲解了如何创造条件进行创新。Narayana Health是一家多专业医院、心脏中心和初级保健机构连锁店,总部位于印度班加罗尔[2]。 除了在自己的设施提供服务外,Narayana Health拥有世界上最大的远程医疗网络之一,连接全球800个中心。构建了自己的信任网络,取得了成功。

 

[1] Professor’s book link: https://www.amazon.com/Trust-Foundation-Entrepreneurship-Developing-Countries/dp/1523094834

[2] https://en.wikipedia.org/wiki/Narayana_Health

 

Specker: Prof. Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School; Director, Lakshmi Mittal and Family South Asia Institute, Harvard University

主讲人:Tarun Khanna,哈佛大学商学院教授,哈佛大学拉克希米·米塔尔和南亚家庭研究所主任

Professor’s link: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6491

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